With the 2021 Tokyo Olympics happening as this puzzle was released and the thematic five-ring shape, it should be immediately obvious that this is an Olympic puzzle. Each of the images is one of the official pictograms for this Olympics, and while identifying them as such is not strictly necessary, it does make solving easier.
From left to right, the sports featured are Skateboarding, Basketball, Equestrian (dressage), Weightlifting, and Rhythmic Gymnastics. If these are placed into the rings, beginning with the blank with the pictogram and proceeding clockwise, the letters in the overlapping blanks line up exactly:
The highlighted letters, read in two groups, spell out the answer SUSHI BALL, which is not a new Olympic sport, but rather a type of food.