Each of the given clues leads to a Spoonerism, a sort of wordplay named for Reverend Spooner, in which the starting sounds of two (or more) words are swapped. The clues at the bottom refer to the original phrases. In order, the Spoonerism and phrases are:
- Late Whist – Wait List
- Ire Farm – FireArm
- Fight a Liar – Light a Fire
- Ends Sin – Sends In
- Toffee Cable – Coffee Table
- Olden Gauge – Golden Age
- Umber Nate – Number Eight
- Clue of Tubs – Two of Clubs
- Humming Comb – Coming Home
- Other Mirth – Mother Earth
- Wonder Otter – UnderWater
- Noon Might – Moon Knight
- Earning the midnight Boil – Burning the midnight Oil
- Run Size – Sun Rise
The first letters of the Spoonerisms spell out LIFETOUCH OWNER. The photography company is now a subsidiary of SHUTTERFLY. This answer must also be Spoonerized, leading to the final answer of FLUTTERSHY.