Each of the coats of arms shown represents a letter in a different encoding. The ornamentation on top of each crest is a clue to the encoding used.
Ornamentation | Encoding | Letter |
Telegraph keys | Morse code | S |
Boar | Pigpen cipher | A |
Signal flags | Flag semaphore | L |
Sherlock Holmes | Dancing men cipher | T |
Cat in the Hat hat silhouette | Dr. Seuss’s ABC | A |
Sailing ship | Int’l maritime signal flags | N |
Blind Justice | Braille | T |
The letters spell out SALTANT, which is a word solvers may not be familiar with. However, looking it up reveals that it is a heraldic term referring to an animal featured in a leaping pose.